iPhone 15 Pro models could be Apple’s most expensive ever

Apple is reportedly considering raising the prices of its iPhone 15 Pro models to maintain consistent shipments while increasing revenue. The company is aiming to produce around 85 million units annually, the same as the previous years of around 90 million units, due to pandemic and supply chain issues. Apple reduced its vanilla iPhone 15 model prediction by 2 million due to problems with CMOS image sensors. However, the company made up for it by increasing orders for more expensive Pro models, which are rumoured to be the most expensive till date.