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Use the ‘Von Restorff Effect’ When Studying Difficult Concepts

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Memory is incredibly complex, which is probably why it’s been studied and researched so much—and why researchers who make big discoveries about how it functions get phenomena named after them. A great example of this: the Von Restorff effect, which refers to our brains’ acuity for remembering distinctive pieces of information over more uniform ones, a fact discovered by a German psychiatrist named Hedwig von Restorff. It’s an interesting fact of biology, but it can also be very useful to know when you’re studying a difficult concept. Here’s why, and how to put the Von Restorff effect to good use.

What is the Von Restorff effect?

In previous articles, I’ve discussed various memory effects you can capitalize on when you study, like the primacy effect, the Proust effect, and the production effect. All of these begin with a nice, a round-looking “P” and the consonant blend of “Pr-.” If I add the Von Restorff effect to that list, it will stand out solely because of the variety in its name—the rigid angle of that “V” and the hard sound of the Restorff. Because of this, you’re more likely to remember the Von Restorff effect when asked to name the four memory phenomena we just went over—and that’s the Von Restorff effect in action.

In the simplest terms, it is an “isolation effect” that ensures your brain will remember an item in a list if it has a distinctive feature that sets it apart from other entries on the list. When studying, you can achieve this effect by changing the meaningfulness of an item or a piece of information in some way, whether by color, size, font choice, or another approach.

How to use the Von Restorff effect to remember what you study

The good news is that, unlike when you try to harness the power of other memory-based study techniques, this one is pretty straightforward. It’s almost too simple, which is why you might not be familiar with it or ever have considered finding ways to use it. Once you realize the simplicity of this concept, it’s easy to find ways to work it into your study habits.

The goal is to differentiate the things you need or struggle to remember using color, motion, shape, or even orientation. Setting certain ideas or words apart will make them stick in your brain better, no matter how you do it.

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