Samsung’s Popular ‘The Frame’ TV Is Nearly Half Off for Prime Day

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Prime Day 2025 is here from Tuesday, July 8 to Friday, July 11, and Lifehacker is sharing the best sales based on product reviews, comparisons, and price-tracking tools. 

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• New to Prime Day? We have a primer on everything you need to know. Sales are accurate at the time of publication, but prices and inventory are always subject to change.

If you hate how everything in a living room revolves around a TV, Samsung’s The Frame TV—which doubles as artwork—might be for you. And during Prime Day, it’s down to its lowest price ever: At around 50% off, you can get a 2024 55-inch The Frame TV for just under $800—that’s down from its regular price of $1,498.

Samsung 55-Inch Class QLED 4K The Frame TV

$797.99

$1,497.99
Save $700.00

Get Deal

Get Deal

$797.99

$1,497.99
Save $700.00

Aesthetics, form factor, and a great TV

The Frame TV comes with a matte anti-reflection coating that reduces the glare and reflections. So even when it’s off, or in art mode, it looks like a painting. The Art Mode can cycle through famous paintings, or your own photos. The Frame TV comes with a frame that looks like a wooden framing for a picture (which itself is customizable, and easy to swap thanks to magnets). It’s also quite thin, so it can blend in with any kind of decor.

The TV part of it is also quite respectable. It supports 120Hz refresh rate for gaming, and has HDR10+ support and smart TV features. The 40W speakers support Dolby Atmos as well. The TV uses a OneConnect Box that features all the port connections and the power adopter in one box, which you can hide away in your cabinet. Only a single cable goes to the Frame TV, which is why it’s so thin at just about 1-inch.

The issue with recommending The Frame TV was always the price. At $1,500, it felt too expensive for the TV part. At $800, it’s much more reasonable.

Looking for something else? Retailers like Walmart, Best Buy, and Home Depot have Prime Day competition sales that are especially useful if you don’t have Amazon Prime.

• Walmart’s Prime Day competition sale begins at midnight on July 8 and will include deals up to 50% off. It’s an especially good option if you have Walmart+. 

• Best Buy’s Prime Day competition sale, “Black Friday in July,” runs through Sunday, July 13 and has some of the best tech sales online. It’s an especially good option if you’re a My Best Buy “Plus” or “Total” member.

• Home Depot extended its 4th of July sale through at least July 9, competing with some amazing deals of its own. It’s an especially good option if you’re looking for power tools, appliances, or outdoor equipment.