My Favorite Apple Watch Is $120 Off for Prime Day

Prime Day 2025 is here from Tuesday, July 8 to Friday, July 11, and Lifehacker is sharing the best sales based on product reviews, comparisons, and price-tracking tools. 

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I’ve used every major iteration of Apple Watch since the original Series Zero, and I can confidently say the Series 10 is my favorite so far. The screen is big, beautiful, and the watch is so lightweight I now forget that I’m wearing it—which is perfect when tracking my sleep at night.

For Prime Day, Apple Watch Series 10 gets its first deep discount since launch, exclusively for Prime members. I usually see the Series 10 discounts at around $100 off. But right now, Amazon is offering the 40mm model for $279.99, and the 46mm model for $309.99, for multiple case and color options. (My personal favorite is the Jet Black finish with Ink Sport Loop.) That’s a $120 discount for both models.

Apple Watch Series 10

$279.99
at Walmart

$399.00
Save $119.01

Get Deal

Get Deal

$279.99
at Walmart

$399.00
Save $119.01

Why I recommend the Apple Watch Series 10

In my view, the Apple Watch is the best smartwatch for most people—at least those with an iPhone. It’s great for fitness tracking, sleep tracking, and managing notifications. Personally, I enjoy treating the Apple Watch as a minimalist iPhone. I can keep my phone in the other room and can still receive important calls, messages, and notifications. I can even control music on my speakers, without reaching for another device.

On the surface, the Series 10 doesn’t look that different from Series 9, or even Series 8. The differences are subtle, but they add up. The Series 10 has a new design with a larger screen, as well as a thinner and lighter chassis. The Series 10 also charges faster than other Apple Watches (0-80% in 30 minutes instead of 45 minutes).

But for me, the Series 10 is about the little things. I love how the Photos watch face looks on this new display. It shows all my favorite photos of nature, cities, and my wife that I’ve taken over the years. Plus I really enjoy using the built-in speaker for playing music and audiobooks. The double-tap finger gesture is also surprising simple.

Lifehacker associate tech editor Michelle Ehrhardt agrees. In her review, she gave the Apple Watch 4.5 stars out of 5, calling it the “Best Apple Watch for Most People.”

Looking for something else? Retailers like Walmart, Best Buy, and Home Depot have Prime Day competition sales that are especially useful if you don’t have Amazon Prime.

• Walmart’s Prime Day competition sale begins at midnight on July 8 and will include deals up to 50% off. It’s an especially good option if you have Walmart+. 

• Best Buy’s Prime Day competition sale, “Black Friday in July,” runs through Sunday, July 13 and has some of the best tech sales online. It’s an especially good option if you’re a My Best Buy “Plus” or “Total” member.

Home Depot extended its 4th of July sale through at least July 9, competing with some amazing deals of its own. It’s an especially good option if you’re looking for power tools, appliances, or outdoor equipment.