Apple has topped the global list of best-selling smartphones in Q1 2025, according to Counterpoint Research. The Cupertino-based company led global smartphone shipments in Q1 2025, with five iPhone models in the top 10. The iPhone 16, launched in 2024, was the top-selling phone, followed by the iPhone 16 Pro Max and iPhone 16 Pro in second and third place, respectively. Samsung’s Galaxy S25 Ultra ranked seventh in the list.