Sprinklr, a Unified-CXM platform provider valued at around $3.5bn, has a platform integrating with over 30 digital channels. Its AI processes, analyses and provides insights and automation for customer experience management data. Through its platform, businesses can access insights into customer sentiments, address emerging issues and undertake prompt action. Sprinklr has implemented data security measures, including access controls and authentication. Its latest software, Sprinklr AI+, integrates generative AI capabilities through integration with OpenAI to enhance employee efficiency, customer service and maintain governance.