It’s time for another Apple event! On Wednesday, March 4, Apple will announce new products, and despite the company’s commitment to secrecy, we know what most of the revelations are already. In fact, Apple has already announced a number of new products this week in lead up to the event, including the iPhone 17e, M4 iPad Air, and new Macs—including M5, M5 Pro, and M5 Max variants.
But even though the company has already shared a bunch of news across Monday and Tuesday, that doesn’t mean Wednesday’s event is going to be a bore. In fact, Apple may announce one of its most interesting products in years during its March 4 keynote: the MacBook “Neo.” This is a “budget” MacBook, smaller in size than the 13-inch MacBook Air, that may come in a variety of fun colors. Imagine the iPods of old, but now, as an ultra-portable (and potentially affordable) MacBook.
Nothing is set in stone, of course. Apple could defy the leaks and rumors and announce other products instead. But I highly suspect the MacBook Neo will be among the show stoppers at Wednesday’s event. Other rumors suggest Apple is gearing up to announce the first-ever touch-screen MacBook, and Apple’s own announcements seem to play into those claims. Tim Cook posted this video on X on Feb. 26, featuring an Apple logo being “sculpted” by a user on a MacBook’s lid. It could be nothing, or it could suggest that users will be interacting with their MacBooks with more than just a trackpad and keyboard.
We’ll only know once Apple makes its announcement during Wednesday’s keynote. For all those news, make sure to keep tabs on the live blog below. I’ll be updating it before, during, and after the event, with any and all news Apple happens to share.