After Google, Samsung now wants Apple to #GetTheMessage

Google and Samsung are trying to convince Apple to adopt RCS (Rich Communication Services) through their #GetTheMessage campaign. RCS is the next generation of SMS, allowing users to share rich content like photos and videos. Google and Samsung want Apple to adopt RCS to offer seamless messaging capabilities and bridge the gap between Android and iOS ecosystems. Apple is resistant, but may be compelled to adopt RCS due to the EU’s investigation into iMessage as a “core platform service.